AMR (AA parent company) to consider sale of company

After resisting sentiment from creditors, unions, and others to sell/merge the company before exiting bankruptcy, apparently AMR will now consider merger options.  It’s an interesting development, especially considering how many people have recently been getting shifting business to AA (myself included).  Somewhat related,  as View from the Wing wrote about Randy Petersen’s AAdvantage comments at the Frequent Traveler University a few weeks back, AA hasn’t mentioned much about the value of the AAdvantage program, which is potentially a huge asset (considering it is the oldest and largest frequent flyer program around).

P.S. My trusty Bloomberg iPad app actually alerted to me about this story yesterday morning 🙂  As i was waking up, I grabbed my iPad, and this article was showing on my lock screen 😛