No, I’m not referring to the Occupy movement. You’ll have to go somewhere else to read about them (they can’t really earn you free travel, so I don’t know why you’d bother :)).
I’m referring to a recent post by Rick @ Frugal Travel Guy. Flyertalk recently held a seminar over a weekend in Chicago, organized by Rick and a few others, where we all heard various presentations about a wide variety of reward and loyalty programs, as well as some of the more famous exploits of certain members.
Anyway, Nightline did a story on frequent flier miles and the “hacking” we do (see the full video at the link). The report features Rick from Frugal Travel Guy, so after the story aired just before Thanksgiving, Rick tracked how the traffic changed after the Nightline report. In the post linked above, he estimates (not with the most scientific methods, but close enough) that about 1% of the people that visited his site after the story aired actually reading the blog. The common held belief in the frequent flyer collecting / travel hacking community is that maybe 1% of people are actually willing to invest the time and effort and dedication to this game.
So are you in the 1%? 🙂